Frame Café guest drinking coffee
02 / Selected workBrand identity / Hospitality2026

Coffee by day. Music by night.

Frame

Frame Café signature drinks
01Frame Café
Brand identity

Coffee by day. Music by night.

Not just
a café.

A place that transforms throughout the day—from focused mornings to social evenings, cocktails and music after dark.

Frame Café positioning and brand idea
The Frame Café brand challenge

02 / The identity

One frame.
Many moods.

A distinctive blackletter wordmark and modular symbol give the brand enough character for nightlife, without losing the clarity a daily café needs.

Frame Café primary wordmark variations
Construction grid for the Frame Café wordmark
Frame Café symbol and sign application
Frame Café apparel and merchandise
Frame Café typography system
Frame Café color palette
Frame Café pattern system across cups, apparel and graphics
Frame Café photography direction

03 / In the world

Built to move
from day to night.

The system stays recognizable across the street, the screen and the room itself—while leaving space for every part of the experience.

Frame Café outdoor advertising campaign
Frame Café social media system
Frame Café wordmark on black
Frame Café atmosphere, guests, drinks and music